Dell Research Paper Example | Topics and Well Written Essays - 500 words

Dell - Research Paper Example Its foreign market entry has been easy owing to an enlargement in its customer base and via acquisitions from the time of its inception. Apart from desktops and PCs (personal computers), Dell also offers devices for data storage, network switches, servers and computer peripherals. It also sells cameras, MP3 players, HDTVs, printers and other electronics. It also offers software and hardware in third-party. This has given it recognition in the foreign market (Kyle 17). Dell opened in the United Kingdom its first international subsidiary. It used a trade show in Spring Comdex to unveil its fastest performing PC (Personal Computer), with a 12 Megahertz, 286-based system. The industry opened other subsidiaries in Japan and Australia as their first entries into the region of Asia Pacific. The corporation continued to grow and even opened a manufacturing center in Ireland (at Limerick), in order to offer better services to clients in the Middle East, African continent and European continent. It launched Dell.com website, opened a first customer in Asia-Pacific (in Penang, Malaysia), and launched premier pages for its corporate customers. It also opened manufacturing centers in China, Xiamen, and a second in Texas. It broadcasted its manufacturing sites in the United States, Brazil and Ireland. Dell has also partnered with other industries basing on the Code of Conduct by Electronics Industry (Kyle 23). Dells potential competitors include Acer, Samsung, Sony, Toshiba, Apple, Asus, IBM, Lenovo, Gateway, Sun Microsystems, MSI and HP (Hewlett-Packard). Dell seems to show no interest in alliance with any of its competitors. It has tried to remain in stiff competition by improving on its marketing strategies and expanding its product line. Dell and Alienware (Dells subsidiary) compete against VoodooPC (HP s subsidiary) Falcon Northwest, AVADirect,